# From Analytics to AI

> How Digital Business Turns Data into Decisions. A guest lecture for Digital Business students on the leap from classic analytics to AI-assisted decision-making — with a live Abadikan case study.

Canonical page: https://laam.my.id/talks/from-analytics-to-ai
Last updated: 2026-07-14

- **Type:** Guest Lecture
- **Event:** Guest Lecture · BINUS University
- **Date:** 2026-07-15
- **Location:** BINUS University, Jakarta
- **Audience:** Digital Business students
- **Language:** English & Bahasa Indonesia
- **Duration:** ~60 min
- **Topics:** Applied AI, Analytics, Digital Business, Metabase MCP, Decision-making
- **Slides:** [view the deck](https://luthfiarifin.github.io/slide-from-analytics-to-ai)
- **Source:** [github.com/luthfiarifin/research](https://github.com/luthfiarifin/research)

Digital business does not win by having the most data — it wins by turning data into decisions the fastest, and AI has just collapsed that distance.

Building on the five levels of analytics (descriptive → diagnostic → predictive → prescriptive → cognitive), this talk shows how AI now sits at the top of that pyramid: it can run the analysis itself, through plain conversation, without writing SQL.

The heart of the session is a real case from Abadikan.id — reading a blended-performance dashboard, spotting a month-over-month drop in marketing efficiency, and using Claude + the official Metabase MCP server to diagnose it and surface concrete findings.