# Experience — Luthfi Arifin

> Luthfi Arifin's work history: 5+ years across Product Engineering, founding ventures and Applied AI — with the impact metrics, tech stack and education behind each role.

Canonical page: https://laam.my.id/experience
Last updated: 2026-10-14

## Work history

### Founder — Abadikan & Abadikan Studio

- **Period:** Jan 2025 – Present
- **Location:** Jakarta, Indonesia (Hybrid)
- **Details:** [full role breakdown](https://laam.my.id/experience/abadikan.md)

Leading a digital innovation venture across event technology and a premium web-experience studio — turning static digital presence into high-conversion interactive experiences.

- Abadikan Studio: strategic partner for ambitious hospitality, property and premium-event brands, engineering immersive web experiences (React, Vite, GSAP) built on attention psychology.
- Digital Sales Enablement (Alana case study): replaced static wedding-package PDFs with a "Live Interactive Catalog" web walkthrough.
- Event Tech: pioneered immersive digital invitations with secure, integrated "Gift Registry" payment gateways.

**Impact:** 3× longer exploration time · +40% more ready to book · −50% basic sales questions

**Stack:** React, Vite, GSAP, Payment Gateways, Brand Strategy

### Product Engineer — Tech in Asia

- **Period:** Apr 2024 – Present
- **Location:** Jakarta, Indonesia (Remote)
- **Details:** [full role breakdown](https://laam.my.id/experience/techinasia.md)

A two-year climb at Southeast Asia’s largest tech-media company — from owning the mobile app v2.0 rebuild to bridging engineering and product strategy with Applied AI.

- Revamped the mobile app v2.0 end-to-end — +611% average session length and +120% daily active users.
- Promoted to Product Engineer to lead R&D and next-gen feature innovation across cross-functional teams.
- AI Engineering: built and maintained Python services powering the new Text-to-Speech (TTS) feature.

**Impact:** +611% avg. session length · +120% daily active users · TTS AI feature shipped

**Stack:** Flutter, Dart, Python, Clean Architecture, TTS / Audio AI, Product Strategy

### Co-Founder & CTO — WIGO

- **Period:** Jul 2021 – Dec 2024
- **Location:** Jakarta, Indonesia (Hybrid)
- **Details:** [full role breakdown](https://laam.my.id/experience/wigo.md)

Built a comprehensive B2B/B2C tourism SaaS ecosystem from the ground up, connecting travelers with destinations across Indonesia.

- Architected full-stack, cross-platform solutions (Flutter, NestJS, Docker, MySQL, AWS ECS).
- Integrated secure payment gateways (Xendit) and e-wallets (Finnet) for thousands of users.
- Built a Metabase analytics dashboard to accelerate stakeholder decisions.

**Impact:** B2B/B2C SaaS ecosystem · 0→1 architected from scratch

**Stack:** Flutter, NestJS, Docker, MySQL, AWS ECS, Xendit

### Android Team Lead — Happy5

- **Period:** May 2020 – Oct 2023
- **Location:** Jakarta, Indonesia (Remote)
- **Details:** [full role breakdown](https://laam.my.id/experience/happy5.md)

Grew from intern to Team Lead over 3.5 years, leading a distributed Android engineering team for a culture & performance management platform.

- Promoted twice — intern → engineer → team lead — across a 3.5-year tenure.
- Led a distributed Android team: sprint planning, mentorship, and enforced code quality.
- Built CI/CD (CircleCI, Fastlane) and drove a major refactor to Clean Architecture.

**Impact:** Lead distributed team · CI/CD CircleCI + Fastlane

**Stack:** Kotlin, Android, CircleCI, Fastlane, Clean Architecture

### Expert Judge — IT Software Solutions for Business — Dinas Pendidikan Provinsi DKI Jakarta

- **Period:** May 2022 – Jun 2025
- **Location:** Jakarta, Indonesia (On Site)
- **Details:** [full role breakdown](https://laam.my.id/experience/dinas-pendidikan.md)

Appointed as an Expert Judge for the Student Competency Competition (LKS) SMK — evaluating the top vocational students across Jakarta in the IT Software Solutions for Business category.

- Provincial Judge (DKI Jakarta, 2022): assessed Desktop, Web & Mobile projects to the National LKS / WorldSkills standard.
- Regional Judge (Jakarta Timur, 2022 & 2025): evaluated technical capability and selected top candidates to advance to the provincial stage.
- Technical Advisor: gave structured feedback on software architecture, coding best practices and scalable business solutions.

**Impact:** 3 yrs judging tenure · WorldSkills standard applied

**Stack:** Software Architecture, Code Review, Mentorship, WorldSkills Standard

### Guest Teacher — SMKN 10 Jakarta

- **Period:** Jul 2022 – Nov 2022
- **Location:** Jakarta, Indonesia (On Site)
- **Details:** [full role breakdown](https://laam.my.id/experience/smkn10.md)

Developed hands-on curriculums for the next generation of software talent.

- Built hands-on curriculums for SQL Server, Windows Forms, and Android/Kotlin.
- Taught and mentored vocational students, preparing them for competency competitions.

**Impact:** 3 curriculums built

**Stack:** SQL Server, Windows Forms, Android, Kotlin

### Lead Software Engineer — Freelance

- **Period:** Dec 2019 – Feb 2021
- **Location:** Remote
- **Details:** [full role breakdown](https://laam.my.id/experience/freelance.md)

Led the development of a freelance ride-hailing and marketplace application (uDagang).

- Led end-to-end development of the uDagang ride-hailing & marketplace app.

**Impact:** uDagang client project

**Stack:** Android, Kotlin, REST APIs, Maps

## Technical toolkit

- **Engineering — The Core:** Flutter, Dart, Kotlin, Java, TypeScript, React, Vite, Node.js, NestJS, Python, SQL
- **AI & Research — The Brains:** PyTorch, TensorFlow, Hugging Face, LangChain, LangGraph, RAG, TiDB / Faiss, CLIP, Prompt Engineering
- **DevOps & Cloud:** Docker, AWS ECS, CircleCI, Fastlane, GitHub Actions, MQTT
- **Analytics & Data:** Postgres, Firestore, Metabase, Firebase Analytics, Mixpanel
- **Product & Growth — The Business:** Product Management, Interaction Design (GSAP), SEO / ASO, Meta Ads, Brand Strategy

## Education

- **B.Sc. Information Systems**, BINUS University (2021 – 2025) — GPA 3.89 / 4.00 — Magna Cum Laude. Core Team, GDG on Campus. Speaker, AInnovate 2025.
- **Information Systems, Networks & Applications**, SMKN 26 Jakarta (2017 – 2021) — Mentor & Organizer at IT Club.

## Languages

- Indonesian — Native / bilingual
- English — Professional working

## Certifications

- [**Google Analytics Certification**](https://skillshop.credential.net/12ac5db3-b59e-474a-857f-ea31dc0d06a5) — Google Digital Academy (Skillshop), Mar 2026
- [**AI-Powered Performance Ads Certification**](https://skillshop.credential.net/51337e37-c4de-4ba7-9b29-70d6a96d99b7) — Google Digital Academy (Skillshop), Mar 2026